Chairman/CEO and founder of Transworld, Steve has an international commercial and legal background being a former director of Kentucky Fried Chicken. GB & Ireland, counsel to R J Reynolds-Nabisco and Pepsi Cola and strategic consultant to Thorn-EMI. He is also a past Member of Templeton College, Oxford Strategic Leadership Faculty and has lectured internationally on brand, IP development and business growth strategies.

Steve has been the lead consultant in the majority of Transworld projects where he has been able to lend his many years of international business and corporate experience. He principally engages in commercial contract negotiation, international licensing and new business/project start-ups, brand creation/development and strategies for market penetration and optimal value realisation.

Steve has been a leading figure in international licensing and roll out and played a major role in re-shaping the franchise sector in Australia including advising government, providing training and education and being largely responsible for the current legislative, regulatory and "good practice" law and codes affecting the establishment and conduct of franchises within the country.

As Chairman and President of Transworld, Steve is responsible for driving Transworld's global expansion and the take up of both new projects and client opportunities.

E-mail : steve.cummins@transworldgroup.co.uk